House of Cards
GCM22 is designed initially using the classical French Didot style but with a contemporary ornate decorative twist. GCM22 is also based on the letterforms of typographers; John Pistilli, Herb Lubalin and Si Scott.
The ornate letterforms are based around the art of Turkish Ebru marbling, which is painting on water to create decorative patterns.
This typeface is recommended for display purpose only.
To bring awareness and money to the campaign, Shelter will be selling the cards within this package. Within the box you have the playing cards and a booklet, which gives you all the information on the campaign.
The exterior of the box is made from used cardboard to make the concept more authentic, which also represent the reality of living on the streets.
You will find the booklet within the House Of Cards Gift set. They will also be given out at the actual events of the giant playing cards sculpture tour of the UK.
This poster shows the playing cards, which have been assembled to form the giant HOUSE OF CARDS. How this campaign works is by the sculpture travelling across the UK, the aim being to bring vast awareness to the public of homelessness.
This is the phone app designed for the SHELTER HOUSE OF CARDS. How this works is when you visit the giant playing cards you scan it with your smart phone. You will then see this interface, which tells you all the information about the campaign and allows you to make a donation.